Are you looking for a high energy, strategic, and fast-paced position as a Product Marketing Intern? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!
For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.
WHAT CAN RELIAS OFFER YOU?
The Product Marketing Intern will support the Small and Medium Business (SMB) segment by developing impactful case studies that empower the sales team. The intern will analyze historical data from current customers to identify compelling success stories and translate them into persuasive sales enablement assets. This role provides an opportunity to gain hands-on experience in market research, content creation, and cross-functional collaboration within a fast-paced marketing environment.
WHAT YOU’LL DO:
Case study development
o Identify and prioritize customer success stories by analyzing internal sales data, customer feedback, and retention trends.
o Conduct interviews with sales representatives, account managers, and clients to gather insights for case studies.
o Craft well-structured case studies that highlight customer challenges, solutions, and measurable outcomes to support the SMB sales team.
o Collaborate with design and content teams to ensure case studies align with brand messaging and visual guidelines.
Market & Data Analysis
o Leverage internal tools to assess product adoption, customer segments, and market trends to inform case study selection.
o Gather qualitative and quantitative data from internal teams to enhance storytelling and improve sales effectiveness.
o Support the Product Marketing team in optimizing sales enablement assets based on feedback and performance metrics.
Other Marketing Support
o Assist in the development of additional sales collateral, such as one-pagers, presentations, and sales enablement resources.
o Participate in internal meetings with sales, client success, and marketing teams to stay informed on strategic priorities.
o Perform other duties as assigned to support marketing initiatives.
COMPETENCIES:
• Target Market Knowledge – understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
• Marketing Strategy - craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
• Marketing Tool Management - utilization of a wide range of relevant marketing enablement tools to complete marketing tasks efficiently
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
• Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong writing and storytelling skills with the ability to craft compelling narratives.
• Analytical mindset with the ability to interpret data and customer insights.
• Detail-oriented with excellent organizational and project management skills.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and familiarity with marketing tools such as CRM systems (e.g., Salesforce) is a plus.
IT WOULD BE NICE IF YOU HAD:
• Previous internship or coursework in product marketing, content marketing, or sales enablement.
• Experience conducting interviews or writing case studies, blogs, or marketing collateral.
• Knowledge of B2B SaaS or SMB marketing strategies
Relias is an Equal Opportunity Employer and a Drug-Free workplace
Company: Relias LLC
Country: United States of America
State/Region: North Carolina
City: Morrisville
Postal Code: 27560
Job ID: 277492
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