Job Description

Bringardner Injury Law Firm is a premier personal injury law firm in Charleston, South Carolina. We handle serious personal injury and wrongful death cases. A boutique law firm by choice, we limit our case load so that we can deliver exceptional legal representation to our clients. Our team members and culture are some of our most valuable assets. We know that a great team requires great people – from top to bottom. We are looking for a dynamic Director of Marketing and Business Development to join our team and drive our marketing strategy to new heights. Position The Marketing & Business Development Director is a contract position with the potential for a full-time position depending on the candidate’s experience and the needs of the firm. We are seeking a talented and experienced individual to lead, and be responsible for, the day-to-day aspects of the firm's marketing and business development activities, initiatives and strategy including, but not limited to: external communications, content creation, community relations, sponsorships, brand management, social media, website and SEO, and vendor management. The ideal candidate will have a strong background in legal marketing, with the ability to create and execute comprehensive marketing strategies that support the firm's growth objectives. Responsibilities:

• Strategy Development: Develop and implement a comprehensive marketing strategy that aligns with the firm’s goals, including digital marketing, social media, content creation, public relations, and advertising.
• Brand Management: Enhance the firm’s brand presence and reputation through consistent messaging, creative campaigns, and community engagement.
• Digital Marketing: Collaborate with vendors to optimize the firm’s online presence, including website, social media, and SEO efforts. Analyze and report on digital marketing performance and make data-driven decisions.
• Content Creation: Oversee and create high-quality content for various platforms, including blogs, newsletters, press releases, and promotional materials that resonate with our target audience.
• Lead Generation: Develop and execute strategies to generate and nurture leads, working closely with the legal team to convert leads into clients.
• Partnerships and Community Engagement: Build and maintain relationships with local organizations, media outlets, and community partners to enhance the firm’s visibility and reputation in Charleston and surrounding areas.
• Budget Management: Manage the marketing budget, ensuring that all initiatives are cost-effective and deliver a strong ROI.

Qualifications:

• Bachelor’s degree (BA or BS) in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certifications are a plus.
• Minimum of 4 years of experience in marketing. Legal industry experience is preferred, personal injury law experience is a plus.
• Highly organized and results orientated.
• Proven track record of developing and executing successful marketing campaigns that drive business growth.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate the firm’s value proposition.
• Strong analytical skills and experience with marketing analytics tools to measure the effectiveness of campaigns.
• Creative thinker with the ability to develop innovative strategies that set the firm apart from competitors.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

About Company: Why Join Us? Impact: Play a key role in shaping the marketing strategy of a growing law firm dedicated to making a difference in the lives of injured clients.Growth: Opportunities for professional development within the firm.Culture: Join a supportive and collaborative team that values integrity, dedication, and excellence. Interested candidates should submit a resume, cover letter, and portfolio (if applicable) to [email protected] with the subject line "Director of Marketing and Business Development Application”. Compensation based on experience.

Job Tags

Full time, Contract work, Local area,

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